Brief Writing Training
A better brief increases your chances of success.
The accuracy of a brief shapes the outcomes of your project. It's hard to create impactful work with a mediocre brief. The stronger the brief, the more effective the work. This course teaches you HOW to brief agencies better.
The accuracy of a brief shapes the outcomes of your project. It's hard to create impactful work with a mediocre brief. The stronger the brief, the more effective the work. This course teaches you HOW to brief agencies better.
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6 modules
Course content -
2 hours
Live Q&As -
8 hours
Course commitment -
4 weeks
Course duration
Next course starts 3 February 2025.
Who the course is for
The course
Course Modules
Module 1: Importance of briefs
Module 2: Recognising good briefs
Module 3: Objectives
Module 4: Target audience
Module 5: Message + RTBs
Module 6: Briefing the brief
“A good brief acts as a blueprint for your project.”
Meet your instructors
As ex-agency strategists, we've written and contributed to 1,000s of client and creative briefs. We’ve worked on major global and local brands at several big name agencies in London, Amsterdam and Melbourne. Our briefs have been highly recognised for commercial effectiveness by 20+ Effie effectiveness awards.
Frequently asked questions
Who is the Brief Writing Course designed for?
The course is designed for anyone who writes, approves or receives marketing briefs (the brief that goes from brand into agency).
For marketers, both B2C and B2B, this course is a foundational skill of the profession and will make you a better marketer overnight.
If you work in an agency (external or internal), this course is a great way to learn how to challenge poor briefs when they come in from your clients and how to ask the right questions.
How much experience in brief writing do I need?
Some prior experience in briefs is important. This is a course that goes deeper than the basics, so it helps to have at least three years experience.
Mid-level through to CMO will all get value out of the concepts and examples presented in the course.
Mid-level through to CMO will all get value out of the concepts and examples presented in the course.
What skills will I gain by doing the course?
From the day after you finish the course you will be able to apply what you’ve learned instantly. You’ll understand how to:
- define a problem or opportunity statement
- set linked objectives
- paint a rich picture of a target audience
- write a single-minded message underpinned by reasons to believe
- brief the brief (aka learn how to deliver a great briefing)
How is the course structured?
The course is self-paced which means you can access the video-based content when it suits you best during the four weeks that the course is open.
There are 6 different content modules plus 2 live Q&A sessions during the course as well as a final graded assignment.
There are 6 different content modules plus 2 live Q&A sessions during the course as well as a final graded assignment.
How is the course assessed?
Whilst there are quizzes and knowledge checks throughout the course, the main assignment is to write a brief based on a case in the course that is then marked by Pieter-Paul and Matt.
Successful demonstration of the core concepts of the course through your final brief will ensure a pass.
Successful demonstration of the core concepts of the course through your final brief will ensure a pass.
What do I get when I complete the course?
Other than being a world-class brief writer (!), you will get lots of brief writing resources as well as a fully verifiable digital certificate of completion once your final brief is given a pass mark.
Can teams go through the course together?
Whilst the course is an individual learning experience, lots of organisations find a lot of benefit in putting groups of people through the course to encourage the development of a shared language between brief writer, approver and recipient.
We also offer seat manager access to leaders of teams or those responsible for learning and development to track the progress of each person as they go through the course.
We also offer seat manager access to leaders of teams or those responsible for learning and development to track the progress of each person as they go through the course.
Testimonials from our live events
We worked with BetterBriefs to really challenge us on how we could create the perfect briefing structure. The outcome of the work has not just professionalized our internal processes but also saved us time and energy.
Margaret Barron
VP Global Marketing, Circle K
BetterBriefs showed the team how to unlock the power of a well-written brief. Warm, engaging and brilliant in its simplicity, it had an immediate impact and continues to add value.
Rennie Freer
Head of Marketing, Kmart Australia
The BetterBriefs training was a fantastic interactive session which got the whole team thinking differently about briefs. This ability to write better briefs will have a tangible business impact.
Jacqui Grimsey-Jones
Marketing Director, ClearScore UK
Once again the brains at BetterBriefs helped upskill our brand team. As ever, Pieter-Paul and Matt ran an engaging session that people from every level found useful and put the FUN in ‘fundamental marketing skills’.