About Us

As ex-agency strategists, we've written and contributed to 1,000s of client and creative briefs. We’ve worked on major global and local brands at several big name agencies in London, Amsterdam and Melbourne. Our briefs have been highly recognised for commercial effectiveness by 20+ Effie effectiveness awards.
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Matt Davies   

Pieter-Paul von Weiler

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam. Matt is an Effie award-winning strategist improving the standard of the comms industry one under-loved marketing brief at a time.
After planning stints in Amsterdam and London, Pieter-Paul now calls Melbourne home. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Testimonials from our Live Events

We worked with BetterBriefs to really challenge us on how we could create the perfect briefing structure. The outcome of the work has not just professionalized our internal processes but also saved us time and energy.
Margaret Barron,
VP Global Marketing, Circle K
BetterBriefs showed the team how to unlock the power of a well-written brief. Warm, engaging and brilliant in its simplicity, it had an immediate impact and continues to add value.
Rennie Freer,
Head of Marketing, Kmart Australia
The BetterBriefs training was a fantastic interactive session which got the whole team thinking differently about briefs. This ability to write better briefs will have a tangible business impact.
Jacqui Grimsey-Jones,
Marketing Director, ClearScore UK
Once again the brains at BetterBriefs helped upskill our brand team. As ever, Pieter-Paul and Matt ran an engaging session that people from every level found useful and put the FUN in ‘fundamental marketing skills’.
Tim Clancy,
Head of Brand Strategy for International Markets, LinkedIn